Paper Info
Title
Are Values a Good Predictor of Innovativeness toward Online Service Adoption? An Empirical Study
Abstract
What intrinsically motivates an individual to take shorter time to make a decision of adopting a new online service, such as online short message service (SMS), online ticketing, etc, while others take longer? This study suggests that human values is a determinant of innovativeness toward adopting online services. A questionnaire was administered to 300 undergraduate and postgraduate students in a large public university in Hong Kong. Empirical results showed that individuals with achievement, self-direction and stimulation values were relatively more innovative in adopting online services than others in the social system. On the contrary, people who attach more importance to conformity, security and tradition values were relatively less innovative in adopting online services than others in the social system.
Year
Venue
Keywords
2003
PACIS
values,online innovations,online services,innovativeness,social system,empirical study,intrinsic motivation,short message service
Field
DocType
Citations 
Short Message Service,Computer science,Knowledge management,Online participation,Social system,Conformity,Decision-making,Human values,Marketing,Empirical research
Conference
0
PageRank 
References 
Authors
0.34
4
4
Name
Order
Citations
PageRank
Renee H. M. Lam120.77
Kai H. Lim296049.39
Alan P. L. Ho300.34
Choon-ling Sia480042.96