Name
Title | ||
|---|---|---|
An examination of online product comparison service: fit between product type and disposition style |
Abstract | ||
|---|---|---|
Horizontal and vertical disposition styles are two main formats used in product comparison service on e-commerce websites. In this research, we hypothesize that there is a fit between product type ('think' vs. 'feel' product) and disposition style (horizontal vs. vertical style), where horizontal disposition style is more appropriate for 'feel' products and vertical disposition style is a better fit for 'think' products. An experiment will be carried out to test the hypotheses. |
Year | DOI | Venue |
|---|---|---|
2007 | 10.1007/978-3-540-73111-5_11 | HCI (4) |
Keywords | Field | DocType |
online product comparison service,product type,product comparison service,e-commerce web,vertical style,better fit,main format,disposition style,vertical disposition style,horizontal disposition style,e commerce | Horizontal and vertical,Computer science,Product type,Cognitive fit,Human–computer interaction,Disposition | Conference |
Volume | ISSN | Citations |
4553 | 0302-9743 | 0 |
PageRank | References | Authors |
0.34 | 3 | 4 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Fiona Fui-Hoon Nah | 1 | 1719 | 103.11 |
| Weiyin Hong | 2 | 826 | 35.02 |
| Liqiang Chen | 3 | 3 | 1.17 |
| Hong-Hee Lee | 4 | 363 | 42.82 |