Name
Abstract | ||
|---|---|---|
Game and gamification elements are increasingly seeing use as part of interface designs for applications seeking to engage and retain users whilst transferring information. This paper presents an evaluation of a game-based approach seeking to improve the road safety behaviour amongst children aged 9-15 within the UK, made available outside of a classroom context as an online, browser-based, free-to-play game. The paper reports on data for 99,683 players over 315,882 discrete logins, supplemented by results from a nationally-representative survey of children at UK schools (n=1,108), an incentivized survey of the player-base (n=1,028), and qualitative data obtained through a series of one-to-one interviews aged 9-14 (n=28). Analysis demonstrates the reach of the game to its target demographic, with 88.13% of players within the UK. A 3.94 male/female ratio was observed amongst players surveyed, with an age distribution across the target range of 9-15. Noting mean and median playtimes of 93 and 31 minutes (n=99,683), it is suggested such an approach to user engagement and retention can surpass typical contact times obtained through other forms of web-based content. The size of the player-base attracted to the game and players' qualitative feedback demonstrates the potential for serious games deployed on a national scale. |
Year | DOI | Venue |
|---|---|---|
2014 | 10.1145/2556288.2557281 | CHI |
Keywords | Field | DocType |
paper report,qualitative feedback,serious game,road safety,game-based learning approach,game-based approach,incentivized survey,uk school,nationally-representative survey,qualitative data,target range,free-to-play game | Safety behaviour,E learning,Game mechanics,Qualitative property,Computer science,User engagement,Human–computer interaction,Game Developer,Multimedia,Game based learning | Conference |
Citations | PageRank | References |
7 | 0.59 | 5 |
Authors | ||
7 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Ian Dunwell | 1 | 199 | 22.45 |
| Sara de Freitas | 2 | 826 | 78.50 |
| Panagiotis Petridis | 3 | 212 | 23.75 |
| Maurice Hendrix | 4 | 183 | 20.92 |
| Sylvester Arnab | 5 | 219 | 20.04 |
| Petros Lameras | 6 | 27 | 6.48 |
| Craig Stewart | 7 | 8 | 1.02 |