Title
Impact of blog design features on blogging satisfaction: an impression management perspective
Abstract
Trends observed among bloggers worldwide suggest that self-presentation is a main motivation to blog and a greater majority of bloggers do so with the aid of third party hosting services and tools. Thus, providing tools that are designed to meet the usability requirement of bloggers with respect to self-presentation may increase blogging satisfaction. Grounded on the theory of impression management, we propose that a blogger actively engages in impression management with content, functional and aesthetic blog design features. This can lead the blogger to obtain a perceived confirmation from the readers of his or her identity, i.e., perceived identity verification. Perceived identity verification may heighten blogging satisfaction since it helps the blogger to achieve the goal of self-presentation. Results obtained from an online survey, which was preceded by a focus group discussion, provide support for our conjecture. Theoretical and practical implications are also discussed.
Year
DOI
Venue
2011
10.1007/978-3-642-21796-8_14
HCI (18)
Keywords
Field
DocType
main motivation,perceived identity verification,practical implication,greater majority,identity verification,aesthetic blog design feature,impression management perspective,focus group discussion,blogging satisfaction,impression management,online survey
Internet hosting service,Impression management,Internet privacy,World Wide Web,Usability,Psychology,Third party,Focus group
Conference
Citations 
PageRank 
References 
1
0.36
11
Authors
2
Name
Order
Citations
PageRank
Wee-Kek Tan1375.06
Hock-hai Teo2129986.90