Name
Title | ||
|---|---|---|
Augmenting Customer Journey Maps with quantitative empirical data: a case on EEG and eye tracking |
Abstract | ||
|---|---|---|
This paper introduces the use of electroencephalography (EEG) and eye tracking in exploring customer experiences in service design. These tools are expected to allow designers to generate customer journeys from empirical data leading to new visualization methods and therefore improvements in service design deliverables. |
Year | Venue | Field |
|---|---|---|
2012 | designing interactive systems | Customer intelligence,Service design,Visualization,Computer science,Human–computer interaction,Eye tracking,Deliverable,Multimedia,Electroencephalography |
DocType | Volume | Citations |
Journal | abs/1209.3155 | 1 |
PageRank | References | Authors |
0.36 | 1 | 6 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Rui Alves | 1 | 196 | 32.99 |
| Veraneka Lim | 2 | 4 | 0.75 |
| Evangelos Niforatos | 3 | 83 | 16.53 |
| Monchu Chen | 4 | 145 | 15.18 |
| Evangelos Karapanos | 5 | 659 | 55.88 |
| Nuno Jardim Nunes | 6 | 425 | 74.01 |