Paper Info
Title
New directions for the design of virtual reality interfaces to e-commerce sites
Abstract
Virtual Reality (VR) interfaces to e-commerce sites have recently begun to appear on the Internet, promising to make the e shopping experience more natural, attractive, and fun for customers. Unfortunately, switching to a desktop VR design for an e-commerce site is not trivial and does not guarantee at all that the interface will be effective. In this paper, we first briefly discuss the potential advantages of these interfaces, stressing the need for a better approach to their design. Then, we present the directions we are following to build more usable and effective VR stores, i.e.: (i) reformulating design guidelines from real-world stores in the VR context, (ii) exploiting VR to create user empowerments that meet both customer and merchant needs, and (iii) personalizing the VR store to better reflect customer's taste, preferences, and interests. For each of the three directions, we illustrate and discuss a detailed case study.
Year
DOI
Venue
2002
10.1145/1556262.1556311
AVI
Keywords
Field
DocType
e shopping experience,3d interfaces,navigation aids,vr store,reformulating design guideline,new direction,detailed case study,virtual reality,effective vr store,e-commerce,better approach,e-commerce site,desktop vr design,virtual reality interface,vr context,e commerce
USable,Virtual reality,Computer science,Human–computer interaction,Multimedia,E-commerce,The Internet
Conference
ISBN
Citations 
PageRank 
1-58113-537-8
11
0.88
References 
Authors
8
2
Name
Order
Citations
PageRank
Luca Chittaro12083177.40
Roberto Ranon239233.19