Paper Info
Title
Understanding Social Commerce Intention: A Relational View
Abstract
With the growing popularity of social media, consumers often rely on the recommendations obtained from online sources when making the purchase decision. Social commerce in this regard represents a shift in consumer's thinking from inefficient individual consumption to collaborative sharing and shopping. In this study, we investigate social commerce intention from two different but interrelated angles, i.e., social shopping and social sharing. Built on commitment-trust theory and trust transfer theory, a research model was developed and empirically examined. The results demonstrated that community commitment and trust towards community exerted significant impacts on both social shopping and social sharing intention. Trust towards members can be transferred to trust towards community, which in turn leads to community commitment. In addition, trust towards members posits a direct effect on social shopping, and an indirect effect on social sharing via trust towards community. Limitations and implications for both research and practice are discussed.
Year
DOI
Venue
2014
10.1109/HICSS.2014.227
HICSS
Keywords
Field
DocType
purchasing,social commerce,social commerce intention,social shopping,trust transfer theory,social sharing intention,online sources,retail data processing,collaborative sharing,relational view,commitment-trust theory,social media,social sharing,understanding social commerce intention,electronic commerce,social networking (online),research model,community commitment,collaborative shopping,purchase decision,commitment,trust,direct effect
Social commerce,Social sharing,Social media,Computer science,Public relations,Popularity,Purchasing,Social shopping,Relational view,Marketing
Conference
ISSN
Citations 
PageRank 
1060-3425
5
0.39
References 
Authors
22
3
Name
Order
Citations
PageRank
Jun Chen1675.73
Aaron X. L. Shen222116.98
Zhenjiao Chen3435.79