Title
Online Reputation Systems in Web 2.0 Era.
Abstract
Web 2.0 has transformed how reputation systems are designed and used by the Web. Based on a thorough review of the existing online reputation systems and their challenges in use, this paper studied a case of Amazon's reputation system for the impacts of Web 2.0. Through our case study, several distinguished features of new generation reputation systems are noted including multimedia feedbacks, reviewer centered, folksonomy, community contribution, comprehensive reputation, dynamic and interactive system etc. These new developments move towards a relatively trustworthy and reliable online reputation system in the Web 2.0 era.
Year
DOI
Venue
2009
10.1007/978-3-642-03132-8_24
Lecture Notes in Business Information Processing
Keywords
DocType
Volume
Online reputation system,Web 2.0
Conference
36
ISSN
Citations 
PageRank 
1865-1348
7
0.48
References 
Authors
10
2
Name
Order
Citations
PageRank
Weijun Zheng117811.26
Leigh Jin2727.56