Abstract | ||
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The goal of this study is to propose an acceptance model of immersive 3D effects and 3D contents for the sustainable development of the 3D industry and its applications. This study investigates immersion/flow/presence effects in the acceptance of 3DTV with the conceptual model of subliminal factors. A model is created to validate the relationship of subliminal factors to attitude and behavior. Structural equation modeling is used to construct a predictive model of attitudes toward 3DTV. Further, the model examines the mediating and moderating roles of immersion and flow. Implications of the findings are discussed in terms of building a theory of 3DTV and providing practical insight into developing a user-centered 3D interface. |
Year | DOI | Venue |
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2012 | 10.1080/10447318.2011.586307 | INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION |
DocType | Volume | Issue |
Journal | 28 | 5 |
ISSN | Citations | PageRank |
1044-7318 | 2 | 0.50 |
References | Authors | |
20 | 2 |
Name | Order | Citations | PageRank |
---|---|---|---|
Dong-Hee Shin | 1 | 894 | 48.01 |
Seon-Gi Baek | 2 | 2 | 0.50 |