Title | ||
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Mobile payment in the smartphone age: extending the mobile payment reference model with non-traditional revenue streams |
Abstract | ||
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The smartphone age is changing the rules for mobile payments. While the longer value chain inhibits traditional payment schemes the potential for transaction-based revenues in the e- and m-commerce scenario is limited. Without adding substantial value, current business models have been commercially unsuccessful for more than a decade now. The aim of this paper is to contribute to the development of m-payment business models. While former papers merely stop at a methodical level, the idea of this paper is to evaluate and exploit the freedom degrees of the m-payment business model framework, with special regard to the new developments connected to the smartphone and app-economy age, in order to provide a concrete extension of the mobile payment reference model with new, non-traditional revenue streams. Therefore, we extend the mobile payment business model framework with three new roles: trusted service manager, mobile marketing service provider and mobile customer relationship management service provider. |
Year | DOI | Venue |
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2012 | 10.1145/2428955.2428970 | MoMM |
Keywords | Field | DocType |
new role,m-payment business model framework,mobile customer relationship management,non-traditional revenue stream,mobile payment business model,smartphone age,new development,current business model,mobile payment,m-payment business model,mobile payment reference model,mobile marketing service provider,reference model,mobile commerce | Mobile payment,Computer science,Computer security,Mobile business development,Computer network,Service provider,Business model,Trusted service manager,Payment service provider,Payment,Mobile commerce | Conference |
Citations | PageRank | References |
2 | 0.41 | 10 |
Authors | ||
2 |
Name | Order | Citations | PageRank |
---|---|---|---|
Key Pousttchi | 1 | 413 | 72.49 |
Yvonne Hufenbach | 2 | 17 | 3.15 |