Title
How search engines shape the web
Abstract
The state of the web today has been and continues to be greatly influenced by the existence of web-search engines. This panel will discuss the ways in which search engines have affected the web in the past and ways in which they may affect it in the future. Both positive and negative effects will be discussed as will potential measures to combat the latter. Besides the obvious ways in which search engines help people find content, other effects to be discussed include: the whole phenomenon of web-page spam, based on both text and link (e.g. link farms), the business of "Search Engine Optimization" (optimizing pages to rank highly in web-search results), the bided-terms business and the associated problem of click fraud, to name a few.
Year
DOI
Venue
2005
10.1145/1062745.1062776
WWW (Special interest tracks and posters)
Keywords
Field
DocType
optimizing page,click fraud,negative effect,web-search result,search engine optimization,link farm,bided-terms business,obvious way,associated problem,web-search engine,web pages,search engine,web search engine,web crawler
Web search engine,Organic search,World Wide Web,Computer science,Search engine optimization,Content farm,Search analytics,Web crawler,Link farm,Spamdexing
Conference
ISBN
Citations 
PageRank 
1-59593-051-5
0
0.34
References 
Authors
1
6
Name
Order
Citations
PageRank
Byron Dom12600825.93
Krishna A. Bharat21211252.86
Andrei Broder37357920.20
Marc A. Najork42538278.16
Jan O. Pedersen563011177.07
Yoshinobu Tonomura6554149.46