Paper Info
Title
Cross-cultural user-experience design
Abstract
User experiences for desktop, Web, mobile, game, and vehicle products/services must be usable, useful, and appealing across culturally diverse people, preferences, and expectations globally, even within a single country/language. Participants will learn practical principles and techniques immediately useful for analysis and design, and will discuss each topic as time permits. Participants in this tutorial will learn: new terms and concepts to understand culture and dimensions of culture (e.g., power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance, and time orientation); how these example dimensions relate to the design of user-interface components (metaphors, mental models, navigation, interaction, and appearance); how additional culture dimensions, models, and dimensions (e.g., persuasion, trust, intelligence, cognition) interact with basic culture-theory dimensions; practical trade-offs from studying several multi-national companies' Web efforts, best-of-breed set of culture dimensions derived from expert opinions, how mobile devices from Asia and the USA exhibit culture differences, how culture differences and similarities affect Web 2.0 and social networking Websites.
Year
DOI
Venue
2013
10.1145/2542266.2542274
international conference on computer graphics and interactive techniques
Keywords
Field
DocType
usa exhibit culture difference,web effort,time permit,practical principle,mobile device,culture difference,additional culture dimension,time orientation,cross-cultural user-experience design,practical trade-offs,culture dimension
Social group,Data visualization,Knowledge representation and reasoning,User experience design,Information visualization,Computer science,Usability,Human–computer interaction,User interface,The Internet
Conference
Volume
ISSN
ISBN
4045
0302-9743
3-540-35623-1
Citations 
PageRank 
References 
17
0.90
5
Authors
1
Name
Order
Citations
PageRank
Aaron Marcus158697.53