Paper Info
Title
Exploring the Moderating Effect of Information Inconsistency in a Trust-Based Online Shopping Model
Abstract
Online shopping is associated with various uncertain issues. In this sense, researchers have found that trust plays an important role in affecting consumers' purchase behavior. As advances of Internet technology, many consumers tend to read online messages about others' shopping experiences before making purchasing decisions. Thus, informational social influence affects in the decision-making process as well. However, few studies have provided in-depth examination of both impacts from trust and informational social influence in online context. In this study, we explore the moderating effect of informational social influence in a trust-based online shopping model. We conduct a laboratory experiment to verify this model, and find that emotional trust mediates relationships between three trusting beliefs (competence, benevolence, and integrity) and purchase intention. Further, information inconsistency, a particular form of informational social influence, is found to strengthen the relationship between emotional trust and purchase intention. Implications for research and practice are discussed.
Year
DOI
Venue
2010
10.1109/HICSS.2010.202
HICSS
Keywords
Field
DocType
emotional trust mediates relationship,online shopping,purchase behavior,shopping experience,informational social influence,information inconsistency,emotional trust,online context,online message,trust-based online shopping model,moderating effect,purchase intention,internet,consumer behaviour,chromium,social influence,systematics,decision making process,mathematical model,electronic commerce
Belief maintenance,Home shopping,Advertising,Computer science,Consumer behaviour,Laboratory experiment,Social influence,Purchasing,The Internet
Conference
Volume
Issue
ISSN
null
null
1060-3425
ISBN
Citations 
PageRank 
978-1-4244-5510-2
1
0.36
References 
Authors
0
6
Name
Order
Citations
PageRank
Kem Z. K. Zhang117219.21
Matthew K. O. Lee22807198.41
Christy M. K. Cheung32819113.28
Aaron X. L. Shen422116.98
Xiao-Ling Jin523211.63
Huaping Chen622810.65