Name
Abstract | ||
|---|---|---|
We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page that follows an ad-click. We conclude that in the vast majority of cases, the user is shown one of three types of pages, which can be accurately distinguished using automatic text classification. |
Year | DOI | Venue |
|---|---|---|
2009 | 10.1145/1571941.1572063 | SIGIR |
Keywords | Field | DocType |
vast majority,search advertising,landing page,automatic text classification,web search,context transfer,online advertising | Search advertising,World Wide Web,Context transfer,Landing page,Information retrieval,Computer science,Keyword advertising,Online advertising | Conference |
Citations | PageRank | References |
9 | 0.64 | 9 |
Authors | ||
5 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Hila Becker | 1 | 717 | 30.57 |
| Andrei Broder | 2 | 7357 | 920.20 |
| Evgeniy Gabrilovich | 3 | 4573 | 224.48 |
| Vanja Josifovski | 4 | 2265 | 148.84 |
| Bo Pang | 5 | 5795 | 451.00 |