Paper Info
Title
Motivating Content Contributions to Online Communities: Toward a More Comprehensive Theory
Abstract
This paper extends previous research by proposing a model that can help explain ways to motivate member contributions to online communities (OCs). New features in the model will allow researchers to test the relative effects of extrinsic and intrinsic rewards as motivators in OCs. Some OCs have introduced extrinsic re-enforcements like gifts, social recognition, and feedback to entice their community members to contribute. However, some research in non-OC settings has suggested that extrinsic rewards can be detrimental to intrinsic motivation. The new model presents findings from organizational behavior and psychology literature that suggest extrinsic rewards can increase a person's intrinsic motivation under some conditions.
Year
DOI
Venue
2005
10.1109/HICSS.2005.444
HICSS
Keywords
Field
DocType
comprehensive theory,community member,motivating content contributions,extrinsic re-enforcements,member contribution,extrinsic reward,non-oc setting,new model,previous research,new feature,online communities,intrinsic reward,intrinsic motivation,organizational behavior,market research,advertising,databases,psychology,feedback,testing
Intrinsic motivation,Computer science,Organizational behavior,Public relations,Online participation,Cognitive psychology,Knowledge management,Market research,Instrumental and intrinsic value
Conference
ISBN
Citations 
PageRank 
0-7695-2268-8-7
55
2.03
References 
Authors
15
4
Name
Order
Citations
PageRank
Steven J. J. Tedjamulia1552.03
Douglas L. Dean253632.79
David R. Olsen3552.03
Conan Albrecht421716.06