Paper Info
Title
The assessment of usability of electronic shopping: A heuristic evaluation.
Abstract
Today there are thousands of electronic shops accessible via the Web. Some provide user-friendly features whilst others seem not to consider usability factors at all. Yet, it is critical that the electronic shopping interface is user-friendly so as to help users to obtain their desired results. This study applied heuristic evaluation to examine the usability of current electronic shopping. In particular, it focused on four UK-based supermarkets offering electronic services: including ASDA, Iceland, Sainsbury, and Tesco. The evaluation consists of two stages: a free-flow inspection and a task-based inspection. The results indicate that the most significant and common usability problems have been found to lie within the areas of 'User Control and Freedom' and 'Help and Documentation'. The findings of this study are applied to develop a set of usability guidelines to support the future design of effective interfaces for electronic shopping.
Year
DOI
Venue
2005
10.1016/j.ijinfomgt.2005.08.008
Int J. Information Management
Keywords
Field
DocType
electronic shop,electronic service,current electronic shopping,electronic shopping,electronic shopping interface,usability factor,heuristic evaluation,free-flow inspection,common usability problem,usability guideline,electronic commerce,preprint,web based applications,web based application
Web usability,World Wide Web,Usability engineering,Heuristic evaluation,Usability goals,Usability lab,Human–computer interaction,Cognitive walkthrough,Engineering,Usability inspection,System usability scale,Marketing
Journal
Volume
Issue
ISSN
25
6
International Journal of Information Management
Citations 
PageRank 
References 
37
1.56
25
Authors
2
Name
Order
Citations
PageRank
Sherry Y. Chen1108277.56
Robert D. Macredie288459.67