Paper Info
Title
Understanding the Behavioral Determinants of M-Banking Adoption: Bruneian Perspectives
Abstract
M-banking has become an important alternative to electronic banking and a popular medium in the developed world. This important mode of business has not been very widely used in the developing world. The acceptance of m-banking appears to be affected by several factors, some of which may be the personal attitudes of the users, influences of normality, and the context in which it is used. The study focuses on two hundred customers from major banks in Brunei Darussalam and explores m-banking adoption by combining the Technology Acceptance Model TAM, Rogers' Diffusion of innovations DOI attributes of adoption, and the decomposed theory of planned behavior with eight antecedent variables: perceived usefulness, ease of use, compatibility, credibility, image, financial cost, motive to use m-banking, and influence of reference groups leading towards customers' attitudes that determine the m-banking adoption. The results are discussed in depth further into the study.
Year
DOI
Venue
2011
10.4018/jeco.2011100102
JECO
Keywords
Field
DocType
electronic banking,m-banking adoption,behavioral determinants,important alternative,financial cost,technology acceptance model tam,brunei darussalam,decomposed theory,antecedent variable,developed world,important mode,bruneian perspectives,attitudes,adoption,developing world,theory of planned behavior,ease of use
Normality,Economics,Credibility,Diffusion of innovations,Usability,Technology acceptance model,Developing country,Motif (music),Theory of planned behavior,Marketing
Journal
Volume
Issue
ISSN
9
4
1539-2937
Citations 
PageRank 
References 
0
0.34
42
Authors
3
Name
Order
Citations
PageRank
Rodney Turner1155.47
Afzaal H. Seyal215211.82
Md. Mahbubur Rahim351.92