Paper Info
Title
The Clusters of Gaming Behavior in MMORPG: A Case Study in Taiwan
Abstract
The aim of this study is to investigate the relationship between online gaming behavior and special underlying social group structures through the use of player information of a certain MMORPG. Data were collected from the logs of an MMORPG in 2011, recording five types of gaming behaviors, player gender, avatar gender and avatar occupation types to investigate whether different avatars affect gaming behavior. This study includes 1,727 male players and 656 female players. The results indicate that the six-cluster model has the goodness of model fit. Different clusters differ in the five different types of gaming behaviors and the choice of avatar gender and occupations. This result shows that different avatar roles will influence players' gaming behaviors.
Year
DOI
Venue
2012
10.1109/IIAI-AAI.2012.60
IIAI-AAI
Keywords
Field
DocType
different cluster,pattern clustering,different avatar role,certain mmorpg,latent class model,online gaming behavior,avatar occupation types,mmorpg,social group structures,different avatar,player information,case study,different type,gaming behavior,avatar occupations,six-cluster model,avatars,cluster,avatar gender,player gender,avatar occupation type,computer games,internet,games
Social group,Pattern clustering,Psychology,Latent class model,Human–computer interaction,Avatar,Multimedia,The Internet
Conference
ISBN
Citations 
PageRank 
978-1-4673-2719-0
3
0.40
References 
Authors
5
4
Name
Order
Citations
PageRank
Shih-Ting Wang191.89
Jie Chi Yang26611.37
Sherry Y. Chen3108277.56
Wen-Chi Kuo471.17