Paper Info
Title
Exploring the effect of strategic positioning on firm performance in the e-business context
Abstract
This study investigates what strategic positions exist in the e-business context and how strategic positioning affects firm performance. The current study draws on the concept of fit between environmental factors and organizational factors. We collected survey data from both pure online and click-and-mortar companies and tested the model using 133 firm reports. Cluster analysis was performed to analyze survey data and to find groups of companies that pursue similar strategic positioning. The findings of the current study lend support to the hypothesis of distinctive grouping based on environmental factors and resources. The findings also support the hypothesis that strategic positioning influences firm performance. The major implication of this study is that innovative differentiation strategies together with technological resources strongly affect firm performance in the e-business context, a context where there is considerable turbulence in technological development.
Year
DOI
Venue
2008
10.1016/j.ijinfomgt.2008.02.004
Int J. Information Management
Keywords
Field
DocType
strategy,survey data,e business,business strategy,cluster analysis
Survey data collection,Electronic business,Firm strategy,Knowledge management,Engineering,Marketing
Journal
Volume
Issue
ISSN
28
3
0268-4012
Citations 
PageRank 
References 
4
0.43
23
Authors
3
Name
Order
Citations
PageRank
Yong Jin Kim135925.43
Jaeki Song263734.38
Chulmo Koo329132.67