Paper Info
Title
The Effects of Application Discoverability on User Benefits in Mobile Application Stores.
Abstract
This document is in the required format. Mobile applications and mobile application stores are becoming people's commodities in everyday life, offering unprecedented mobile services. In mobile application stores with numerous applications finding the right applications is painstaking for users. Therefore, this study aims to explicate the effect of application discoverability on user benefits in mobile application stores by identifying the relationships of need specificity, application discoverability, and application quantity. Using a survey methodology, we found that app users' need specificity has an impact on application discoverability and quantity-sufficiency of applications, but not quantity-overload of applications. Our findings also show that application discoverability plays a substantial role in enriching users' utilitarian and hedonic benefits in mobile application stores.
Year
DOI
Venue
2011
10.1007/978-3-642-29873-8_40
Lecture Notes in Business Information Processing
Field
DocType
Volume
Everyday life,Internet privacy,World Wide Web,Discoverability,Computer science,Mobile service,Survey methodology
Conference
108
ISSN
Citations 
PageRank 
1865-1348
0
0.34
References 
Authors
10
3
Name
Order
Citations
PageRank
Jaeki Song163734.38
Junghwan Kim217642.47
Donald R. Jones371358.27