Paper Info
Title
Transition of electronic word-of-mouth services from web to mobile context: A trust transfer perspective
Abstract
Success in web services cannot promise the success in corresponding mobile services. To understand the mobile service adoption behavior under the context of web-mobile service transition, this study, taking mobile eWOM services as an example, investigates the role of trust in mobile service adoption and empirically examines the trust transfer mechanism. Specifically, trust in web services and two relationship-relevant factors namely functional consistency and perceived entitativity are proposed as the predictors of trust in mobile services. A field survey with 235 mobile eWOM services users is conducted to test the research model and hypotheses. The key findings include (1) trust in mobile services positively influences intention to use mobile services; (2) trust in web services, functional consistency and perceived entitativity positively influence trust in mobile services; (3) functional consistency positively influences perceived entitativity. Limitations, theoretical and practical implications are also discussed.
Year
DOI
Venue
2013
10.1016/j.dss.2012.12.015
Decision Support Systems
Keywords
Field
DocType
electronic word-of-mouth service,mobile service adoption,mobile service adoption behavior,mobile context,functional consistency,trust transfer mechanism,mobile ewom services user,trust transfer perspective,mobile service,mobile ewom service,web service,web-mobile service transition,corresponding mobile service
Mobile context,Field survey,Computer science,Mobile business development,Knowledge management,Mobile service,Electronic word of mouth,Web service,Entitativity
Journal
Volume
Issue
ISSN
54
3
0167-9236
Citations 
PageRank 
References 
33
0.70
44
Authors
3
Name
Order
Citations
PageRank
Nan Wang1523.46
Aaron X. L. Shen222116.98
Yongqiang Sun325119.83