Name
Title | ||
|---|---|---|
Optimal allocation of promotional resource for multi-product in segmented market for dynamic potential adopter and repeat purchasing diffusion models. |
Year | Venue | Keywords |
|---|---|---|
2011 | IJAOM | decision problems,new product,resource allocation |
Field | DocType | Volume |
Population,Economics,Decision problem,Multi product,Technological change,Resource allocation,Purchasing,Diversification (marketing strategy),Marketing,Operations management,New product development | Journal | 3 |
Issue | Citations | PageRank |
3/4 | 3 | 0.61 |
References | Authors | |
0 | 4 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| P. C. Jha | 1 | 74 | 18.92 |
| Remica Aggarwal | 2 | 8 | 2.43 |
| Anshu Gupta | 3 | 23 | 6.75 |
| P. K. Kapur | 4 | 194 | 27.54 |