Title
Understanding physical models in design cognition: A triangulation of qualitative and laboratory studies
Abstract
Designers use various kinds of physical models throughout their design process to enhance creativity. The existing literature provides conflicting guidelines about their implementation. The effects of physical models on design cognition remains largely unknown. Prior laboratory studies show that physical models supplement designers' erroneous mental models and thereby lead to higher quality ideas. These prior studies fail to demonstrate any design fixation associated with the use of physical models. In contrast, a few prior observational studies on practicing designers show that the use of physical models causes design fixation. Based on these conflicting results, this study investigates the role of physical models in industry-sponsored projects and in the development of award-winning products through a qualitative research approach. This study explores two hypotheses: The Mental Models Hypothesis - physical models supplement designers' mental models and the Fixation Hypothesis - physical models cause design fixation during the idea generation process. The data are coded qualitatively and then tested quantitatively. The results are triangulated with the results from the prior controlled study. The results provide support to the hypotheses. The differences observed between current and prior studies point to the potential role of the Sunk Cost Effect in engineering idea generation with physical models.
Year
DOI
Venue
2011
10.1109/FIE.2011.6142848
FIE
Keywords
Field
DocType
design fixation,physical models supplement designer,laboratory studies,sunk cost effect role,prior laboratory study,creativity enhancement,engineering education,industry-sponsored projects,physical models,prior controlled study,educational courses,prior study,fixation hypothesis physical models,design process,product development,physical model,innovation management,fixation hypothesis,mental models hypothesis,design engineering,mental models,prior observational study,idea generation,design cognition,observational study,sunk cost,data model,data models,qualitative research,cognition,measurement,cognitive science,testing
Data modeling,Observational study,Sunk costs,Computer science,Innovation management,Design process,Cognition,Creativity,Qualitative research,Management science
Conference
ISSN
ISBN
Citations 
0190-5848 E-ISBN : 978-1-61284-467-1
978-1-61284-467-1
3
PageRank 
References 
Authors
0.61
4
2
Name
Order
Citations
PageRank
Vimal Viswanathan1113.38
Julie Linsey25512.39