Title
User Models: Customizing E-Commerce Websites to the Context of Use
Abstract
This paper deals with the problem of the growing complexity of the Internet. We focus our attention on e-commerce as a domain of application with which we can experiment. In this e-commerce context, we note the following: 驴 User interfaces play an important role in achieving user acceptance. 驴 Queries usually return more matches than the user can consult, or fewer matches than expected. 驴 The user is "flooded" by unwanted and sometimes unsolicited information (e.g. advertisement banners that pop-up or appear as part of the main window of the browser). 驴 The information is sometimes very badly organized, which makes it difficult to read and scan through. 驴 Finally, some of the cultural and ethical values of shopping in stores are missing when shopping through the Internet (trust, honesty, negotiation, policy, etc.)One possible way to solve these problems is through personalization of the interaction using user models and inferring based on such models. We define and describe a user model that helps the user in four different ways:1. Providing personalized services to a particular user. For example, by filtering out the information that does no correspond to the user's center of interest. 2. Presenting information in a way suitable to the user's needs. For example, presenting the information in an appropriate language. 3. Providing proactive feedback to assist the user. For example, a hint message that pops up when the user is taking too long to perform a task. 4. Disambiguating user's search input based on his user model. For example, filling in missing fields by anticipation in a query form.
Year
DOI
Venue
2002
10.1007/3-540-47922-8_33
Canadian Conference on AI
Keywords
Field
DocType
different way,customizing e-commerce websites,missing field,user models,disambiguating user,user interface,e-commerce context,particular user,presenting information,unsolicited information,user acceptance,user model,directed acyclic graph,e commerce
World Wide Web,User experience design,Computer science,User modeling,Computer user satisfaction,User interface design,User interface,User story,User requirements document,User journey,Distributed computing
Conference
ISBN
Citations 
PageRank 
3-540-43724-X
0
0.34
References 
Authors
1
3
Name
Order
Citations
PageRank
Rony Abi-Aad100.34
Thiruvengadam Radhakrishnan211732.44
Ahmed Seffah373660.91