Title
Defining sociability and social presence in Social TV
Abstract
Social TV, a new interactive television service, has been rapidly developing. With the conceptual model of sociability, this study empirically investigates the effects of perceived sociability on the motivations and attitudes toward Social TV. A model is created to validate the relationship of perceived sociality to social presence, usability, and intention. Empirical findings show the key influence of sociability on users' acceptance and intent to continue using Social TV. Implications of the findings are discussed in terms of building a theory of sociability and providing practical insights into developing a meaningful sociable TV interface.
Year
DOI
Venue
2013
10.1016/j.chb.2012.07.006
Computers in Human Behavior
Keywords
Field
DocType
Social TV,Sociability,Social presence,User interface,User experience
Social psychology,User experience design,Conceptual model,Usability,Sociality,Interactive television,Psychology,User interface
Journal
Volume
Issue
ISSN
29
3
0747-5632
Citations 
PageRank 
References 
26
1.00
25
Authors
1
Name
Order
Citations
PageRank
Dong-Hee Shin189448.01