Title
"Why won't you be my Facebook friend?": strategies for managing context collapse in the workplace
Abstract
This poster presents a preliminary analysis of data collected from staff personnel at a large U. S. university regarding their use of the social network site (SNS) Facebook in their personal and professional lives. Sixty-five percent of online American adults now have a profile on a SNS, and Facebook is increasingly utilized in organizational settings such as universities as a tool for information dissemination, recruiting, and promotion of the organization and its programs. Analysis of interview data (N = 26) found that while social media outlets like Facebook offer a number of advantages for reaching diverse populations, navigating work/life boundaries on Facebook was a concern for many participants. Through the lens of context collapse---the flattening of multiple distinct audiences into a singular group---we explicate these concerns, focusing on participants' strategies for maintaining boundaries between their personal and professional lives.
Year
DOI
Venue
2012
10.1145/2132176.2132286
iConference 2011
Keywords
Field
DocType
information dissemination,social network site,context collapse,interview data,professional life,preliminary analysis,sixty-five percent,large u. s. university,social media outlet,facebook friend,diverse population,work,program analysis,impression management,data collection,social media
Impression management,Social media,Political science,Social network,Public relations,Cyberpsychology,Information Dissemination
Conference
Citations 
PageRank 
References 
17
1.28
2
Authors
4
Name
Order
Citations
PageRank
Jessica Vitak164839.25
Cliff Lampe23986342.89
Rebecca Gray328212.33
Nicole Ellison46051509.80