Paper Info
Title
Twitter Use by three Political Leaders: An Exploratory Analysis.
Abstract
Purpose - This study aims to understand how three political leaders - the Prime Minister of Israel, Benjamin Netanyahu; the Prime Minister of Britain, David Cameron; and the President of the United States of America, Barack - Obama communicate through Twitter. Design/methodology/approach - This paper presents an analysis of tweets produced between August and October 2010 by three political leaders, using statistical descriptive analysis and content analysis. Findings - The research shows that the US President tweets more than the other leaders, with the British Prime Minister tweeting the least, and that all three leaders use Twitter for both transparency and outreach. Originality/value - As Twitter has become widespread over the last few years, and several studies have focused on Twitter and its impact on different sectors in our society, it is interesting to focus on political leaders use of Twitter.
Year
DOI
Venue
2012
10.1108/14684521211254086
ONLINE INFORMATION REVIEW
Keywords
Field
DocType
Twitter,Political leaders,Exploratory analysis,Social networking sites,Communication
Prime (order theory),Descriptive statistics,Transparency (graphic),World Wide Web,Media studies,Computer science,Obama,Politics
Journal
Volume
Issue
ISSN
36.0
4.0
1468-4527
Citations 
PageRank 
References 
11
0.94
4
Authors
1
Name
Order
Citations
PageRank
Noa Aharony114520.55