Paper Info
Title
Behavioral complexity theory of media selection: a proposed theory for global virtual teams
Abstract
This study proposes a behavioral complexity theory for media selection in global virtual teams. This theory captures multiple contingencies into one holistic approach to media selection. Unlike existing linear and mechanistic theories of media selection, this heuristic theory moves away from the universal models that were previously proposed. The behavioral complexity theory assumes ambiguity and complexity of the media selection process in a nonlinear, organic, and holistic way. Behavioral complexity theory of media selection emphasizes the role of media repertoire, the ability of individuals to differentiate situations according to multiple contingencies, and their flexibility to effectively use multiple media in any particular situation. This theory is examined in the context of an exploratory case study of global virtual teams' media selection in one of the leading Fortune 500 corporations.
Year
DOI
Venue
2007
10.1177/0165551506068145
J. Information Science
Keywords
DocType
Volume
mechanistic theory,multiple media,exploratory case study,media selection,global virtual team,proposed theory,media repertoire,media selection process,multiple contingency,behavioral complexity theory,heuristic theory
Journal
33
Issue
ISSN
Citations 
1
0165-5515
13
PageRank 
References 
Authors
0.85
8
2
Name
Order
Citations
PageRank
Pnina Shachaf130815.57
Noriko Hara244940.32