Title
A Review Of Single-Item Internet Auction Literature And A Model For Future Research
Abstract
Internet auctions have received a considerable amount of attention from researchers. We review recent empirical literature pertaining to single-item Internet auctions and observe that existing work has examined the roles of the auctioneer, bidder, and seller in Internet auctions. As this stream of research matures, research will necessarily move from concept discovery and process explanation to theory deepening. As a first step towards synthesis of findings in Internet auctions, we compile a comprehensive list of the various factors that have been examined in empirical studies and note their general impact upon auction outcome. Based upon this extant research, we propose a conceptual model of Internet auctions as a framework for structuring future work into Internet auctions. We then note the existing economic, psychological, sociological, and cognitive theoretical bases for work on Internet auctions. We conclude by highlighting the potential for behavioral economics to bring unity to Internet auction research and by calling researchers to engage in the work of forging a comprehensive theory of Internet auctions.
Year
DOI
Venue
2007
10.4018/jeco.2007010103
JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS
Keywords
Field
DocType
Internet buyers, Internet commerce, Internet marketing, online auctions, Web merchants
Economics,Internet auctions,Conceptual model,Internet presence management,Digital marketing,Behavioral economics,Structuring,Empirical research,Marketing,The Internet
Journal
Volume
Issue
ISSN
5
1
1539-2937
Citations 
PageRank 
References 
9
0.62
20
Authors
2
Name
Order
Citations
PageRank
Jeff Baker11197.97
Jaeki Song263734.38