Name
Title | ||
|---|---|---|
Defining Boundaries of Web Ads' Perceptual Fluency Effect: Cognitive Resources and Presentation Formats. |
Year | Venue | Field |
|---|---|---|
2013 | ICIS | Cognitive resource theory,Fluency,Computer science,Knowledge management,Cognitive psychology,Perception,Multimedia |
DocType | Citations | PageRank |
Conference | 0 | 0.34 |
References | Authors | |
0 | 2 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Xin Wei Wang | 1 | 17 | 4.91 |
| Hock-hai Teo | 2 | 1299 | 86.90 |