Name
Title | ||
|---|---|---|
How Positive Informational Social Influence Affects Consumers' Decision of Internet Shopping? |
Abstract | ||
|---|---|---|
Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before considering adopting it. This study explores how positive informational social influence affects consumers' decision of Internet shopping using a laboratory experiment. The research results reveal that positive informational social influence reinforces the relationships between perceived ease of use and consumer attitude toward Internet shopping, as well as attitude and their intention to shop. Implications for the current investigation and future research directions are provided. |
Year | DOI | Venue |
|---|---|---|
2006 | 10.1109/HICSS.2006.204 | hawaii international conference on system sciences |
Keywords | Field | DocType |
behavioral intention. .,attitude,laboratory experiment,belief,Positive Informational Social Influence,current investigation,internet shopping,research result,potential Internet shopper,Internet Shopping,consumer attitude,Internet shopping,positive informational social influence,Affects Consumers,future research direction | Advertising,Computer science,Usability,Laboratory experiment,Risk perception,Social influence,Internet shopping,Marketing,The Internet | Conference |
ISBN | Citations | PageRank |
0-7695-2507-5 | 11 | 0.69 |
References | Authors | |
14 | 4 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Matthew K. O. Lee | 1 | 2807 | 198.41 |
| Christy M. K. Cheung | 2 | 2819 | 113.28 |
| Choon-ling Sia | 3 | 800 | 42.96 |
| Kai H. Lim | 4 | 960 | 49.39 |