Paper Info
Title
Online content: who is willing to pay and for what?
Abstract
Many newspapers are struggling to convert their online news into profitable products, and one of the means to this end is to charge fees for using online news services. At the same time, however, consumers have not been willing to pay for online news services. According to recent findings, consumers do not choose between online news and printed newspapers, but they use both types of news media simultaneously. In this study, we identify four consumer segments, based on their multiplatform media use patterns, and assess whether these segments differ in their levels of willingness to pay for online content. Our empirical work indicates that the consumer segments, which use interactive or entertainment content in the online news services are more willing to pay for online content compared to those who only seek news in both media. Also, implications with respect to customer value and online content development are discussed.
Year
DOI
Venue
2014
10.1504/IJBIS.2014.064974
International Journal of Business Information Systems
Field
DocType
Volume
Customer value,Media consumption,Content development,Willingness to pay,Advertising,Computer science,Entertainment,Online participation,News media,Newspaper,Marketing
Journal
17
Issue
Citations 
PageRank 
3
1
0.35
References 
Authors
15
3
Name
Order
Citations
PageRank
Anssi Tarkiainen1322.44
Heli Arminen221.05
Olli Kuivalainen361.58