Title
Narcissism As A Predictor Of Facebook Users' Privacy Concern, Vigilance, And Exposure To Risk
Abstract
A model is developed and tested to explain the relationships among narcissism, privacy concern, vigilance, and exposure to risk on Facebook, with age and gender as controlling variables. Two important constructs are conceptualized and measured in this research. Facebook exposure is defined as the opportunity for privacy and security breaches on Facebook. Facebook vigilance is the extent to which consumers stay focused, attentive, and alert to potential security and privacy risks on Facebook by restricting who can access and post to their Facebook accounts. Data from a survey of 286 adult Facebook users in the U.S. support the hypothesized relationships in the model. Results suggest that narcissism is related to increased Facebook exposure and lower Facebook vigilance, despite greater stated concern for privacy and security. Furthermore, females and younger users have greater risk exposure compared to males and older users. Implications of the findings and future research directions are discussed.
Year
DOI
Venue
2014
10.4018/ijthi.2014040105
INTERNATIONAL JOURNAL OF TECHNOLOGY AND HUMAN INTERACTION
Keywords
Field
DocType
Facebook, Narcissism, Privacy, Social Media, Vigilance
Narcissism,Social psychology,Risk exposure,Psychology,Vigilance (psychology)
Journal
Volume
Issue
ISSN
10
2
1548-3908
Citations 
PageRank 
References 
6
0.50
13
Authors
3
Name
Order
Citations
PageRank
Karen Smith160.50
Francis Mendez260.50
Garry L. White360.50