Paper Info
Title
Display Blindness?: Looking Again at the Visibility of Situated Displays using Eye-tracking
Abstract
Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.
Year
DOI
Venue
2015
10.1145/2702123.2702150
CHI
Keywords
Field
DocType
miscellaneous,public displays,display blindness,space,eye tracking
Situated,Visibility,Public space,Situated display,Computer science,Human–computer interaction,Eye tracking,Multimedia,Blindness,Public displays
Conference
Citations 
PageRank 
References 
28
0.85
20
Authors
3
Name
Order
Citations
PageRank
Nicholas Dalton1412.87
Emily Collins2352.44
Paul Marshall3977.01