Paper Info
Title
Cross-site personalization: assisting users in addressing information needs that span independently hosted websites
Abstract
This paper discusses Cross-Site Personalization (CSP) an approach to provide personalized assistance for the user in addressing information needs that span independently hosted websites. This is done by seamlessly personalizing the support offered to each individual user, as they browse across multiple websites, by modeling the user's interactions and then augmenting information access points, such as links, on each independent website. Cross-Site Personalization is realized as a third-party API offering Personalisation As a Service to ensure cross-site and cross-device usage. The personalized augmentations are provided through module extensions for the Web-based Content Management Systems (WCMS) Drupal. The approach is non-intrusive and does not limit or alter the user's information access paradigm. This is done by visually augmenting the existing hyperlinks on webpages. The design of the API ensures user's privacy by not disclosing personal browsing information to the websites. Rather, this approach recommends how each website may adapt their information and navigation structures to meet user's information needs. Finally, the approach ensures user control and scrutiny. The user can enable/disable CSP at any time and view any information collected. The evaluation of the approach was conducted with a real-world use case. This paper introduces the architecture, a prototype implementation and encouraging evaluation results.
Year
DOI
Venue
2014
10.1145/2631775.2631798
HT
Keywords
Field
DocType
web personalization,information access,adaptive hypermedia,user model scrutiny and control,networked user engagement,hyperlink augmentation,adaptive linking,navigation,user experience,user privacy
Website architecture,World Wide Web,User experience design,Information needs,Computer science,Adaptive hypermedia,User modeling,Computer user satisfaction,User interface design,Multimedia,Personalization
Conference
Citations 
PageRank 
References 
2
0.44
45
Authors
3
Name
Order
Citations
PageRank
Kevin Koidl1132.46
Owen Conlan244763.88
Vincent Wade38910.37