Paper Info
Title
Building a Culturally-Competent Web Site: A Cross-Cultural Analysis of Web Site Structure.
Abstract
The internationalization of Web sites requires Web designers to provide effective navigation experience for users from diverse cultural backgrounds. This research investigates the effect of cultural cognitive style on user perception of Web site structure characteristics and performance on the Web site, and the subsequent user satisfaction towards the Web site. More specifically, the authors focus on the breadth versus depth of a Web site's structure. A laboratory experiment involving participants from China and the United States was conducted to test the hypotheses. The results showed that cultural cognitive style and Web site structure indeed interact to affect user perception and performance. People with holistic and analytic cultural cognitive styles displayed different perceived navigability and user performance on \"broad\" and \"deep\" Web sites. This study adds a cultural dimension to our knowledge on how Web site structure can affect users' experience. It also suggests pragmatic strategies for Web site design practitioners to improve website design in order to produce compelling navigation experience for users from diverse cultures.
Year
DOI
Venue
2015
10.4018/JGIM.2015100101
JGIM
Keywords
Field
DocType
Cross-Cultural Web Site Usability, Cultural Cognitive Perspective, Web Site Breadth, Web Site Depth, Web Site Structure
Web design,World Wide Web,Economics,Web intelligence,Web analytics,Web standards,Knowledge management,Web navigation,Social Semantic Web,Hofstede's cultural dimensions theory,Cognitive style
Journal
Volume
Issue
ISSN
23
4
1062-7375
Citations 
PageRank 
References 
1
0.36
26
Authors
3
Name
Order
Citations
PageRank
Tingru Cui14014.12
Xin Wei Wang2376.95
Hock-hai Teo3129986.90