Name
Title | ||
|---|---|---|
A Consumer Decision-Making Model In M-Commerce: The Role Of Reputation Systems In Mobile App Purchases |
Abstract | ||
|---|---|---|
The objective of this paper is to understand the importance of mobile reputation systems in mobile users' app discovery and purchase satisfaction. A theoretical framework describing the mediating effects of reputation systems on mobile app users' purchase satisfaction is developed and empirically tested with mobile app users. The findings of this study suggest that mobile reputation systems embedded in application stores play important mediating roles in mobile app purchase decision-making process and ultimately purchase satisfaction. |
Year | DOI | Venue |
|---|---|---|
2016 | 10.4018/IRMJ.2016040103 | INFORMATION RESOURCES MANAGEMENT JOURNAL |
Keywords | Field | DocType |
Consumer Decision-Making, m-Commerce, Mobile Apps, PLS, Reputation Systems | Decision-making models,Internet privacy,Mobile app,Advertising,Engineering,Mobile commerce,Reputation | Journal |
Volume | Issue | ISSN |
29 | 2 | 1040-1628 |
Citations | PageRank | References |
1 | 0.34 | 16 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Weijun Zheng | 1 | 1 | 0.34 |
| Leigh Jin | 2 | 72 | 7.56 |