Paper Info
Title
Culture-Technology Fit: Effects of Cultural Characteristics on the Post-Adoption Beliefs of Mobile Internet Users
Abstract
Little is known about how culture affects users' perceptions and beliefs after they have adopted an information technology (IT). This study constructed and verified a research model, based on interaction theory and the cultural lens model, that focuses on the relationship between users' cultural profiles and post-adoption beliefs in the context of the mobile Internet. The results of large-scale on-line surveys in Korea, Hong Kong, and Taiwan indicate that four cultural factors-uncertainty avoidance, individualism, contextuality, and time perception-have a significant influence on users' post-adoption perceptions of mobile Internet services.
Year
DOI
Venue
2007
10.2753/JEC1086-4415110401
Int. J. Electronic Commerce
Keywords
Field
DocType
cultural lens, culture, culture-technology fit, interaction theory, mobile Internet, post-adoption, technology adoption
Mobile internet,Economics,Advertising,Information technology,Interaction theory,Perception,Individualism
Journal
Volume
Issue
ISSN
11
4
1086-4415
Citations 
PageRank 
References 
81
1.65
53
Authors
4
Name
Order
Citations
PageRank
Inseong Lee134321.78
Boreum Choi227814.53
Jinwoo Kim31918168.52
Se-Joon Hong4107329.01