Paper Info
Title
Asymmetric Recommendations: The Interacting Effects of Social Ratings? Direction and Strength on Users' Ratings
Abstract
In social recommendation systems, users often publicly rate objects such as photos, news articles or consumer products. When they appear in aggregate, these ratings carry social signals such as the direction and strength of the raters' average opinion about the product. Using a controlled experiment we manipulated two central social signals -- the direction and strength of social ratings of five popular consumer products -- and examined their interacting effects on users' ratings. The results show an asymmetric user behavior, where the direction of perceived social rating has a negative effect on users' ratings if the direction of perceived social rating is negative, but no effect if the direction is positive. The strength of perceived social ratings did not have a significant effect on users' ratings. The findings highlight the potential for cascading adverse effects of small number of negative user ratings on subsequent users' opinions.
Year
DOI
Venue
2015
10.1145/2792838.2799667
Conference on Recommender Systems
Field
DocType
Citations 
Social psychology,Recommender system,Computer science,Social influence,Controlled experiment,Artificial intelligence,Machine learning
Conference
1
PageRank 
References 
Authors
0.35
6
2
Name
Order
Citations
PageRank
Oded Nov198463.88
Ofer Arazy250230.43