Title
The Impact of Timing on the Salience of Smartphone App Privacy Notices
Abstract
In a series of experiments, we examined how the timing impacts the salience of smartphone app privacy notices. In a web survey and a field experiment, we isolated different timing conditions for displaying privacy notices: in the app store, when an app is started, during app use, and after app use. Participants installed and played a history quiz app, either virtually or on their phone. After a distraction or delay they were asked to recall the privacy notice's content. Recall was used as a proxy for the attention paid to and salience of the notice. Showing the notice during app use significantly increased recall rates over showing it in the app store. In a follow-up web survey, we tested alternative app store notices, which improved recall but did not perform as well as notices shown during app use. The results suggest that even if a notice contains information users care about, it is unlikely to be recalled if only shown in the app store.
Year
DOI
Venue
2015
10.1145/2808117.2808119
SPSM@CCS
Field
DocType
Citations 
Distraction,Web survey,Mobile privacy,Internet privacy,World Wide Web,App store,Computer security,Computer science,Phone,Notice,Salience (language),Recall
Conference
11
PageRank 
References 
Authors
0.59
20
5
Name
Order
Citations
PageRank
Rebecca Balebako128813.37
florian schaub2925.41
Idris Adjerid3977.02
Alessandro Acquisti43552314.42
Lorrie Faith Cranor56767515.80