Paper Info
Title
Understanding The Factors Influencing The Online Group Buying Behavior From A Pull - Push Perspective
Abstract
With the rapid development of social media, a new online group buying model namely group buying 2.0 initiated by the Groupon.com has become particularly popular but the studies on this issue are rare. Thus, we propose a pull push model to understand consumers' online group buying behavior from the perspective of information design by considering two types of information (e.g., promotion information and time constraint information). A field survey in China was conducted to test the research model. According to the findings, perceived value has a positive impact on intention; perceived time pressure both positively directly and negatively indirectly via negative affect influences intention; perceived value strengthens the relationship between perceived time pressure and negative affect but weakens the relationship between negative affect and intention.
Year
DOI
Venue
2016
10.1109/HICSS.2016.121
PROCEEDINGS OF THE 49TH ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS 2016)
Field
DocType
ISSN
Field survey,Social media,Advertising,Computer science,Group buying,Affect (psychology),Time constraint,Marketing,Information design
Conference
1060-3425
Citations 
PageRank 
References 
0
0.34
11
Authors
3
Name
Order
Citations
PageRank
Yongqiang Sun18812.33
Aaron X. L. Shen222116.98
Nan Wang3335.26