Title
Mining the Minds of Customers from Online Chat Logs
Abstract
This study investigates factors that may determine satisfaction in customer service operations. We utilized more than 170,000 online chat sessions between customers and agents to identify characteristics of chat sessions that incurred dissatisfying experience. Quantitative data analysis suggests that sentiments or moods conveyed in online conversation are the most predictive factor of perceived satisfaction. Conversely, other session related meta data (such as that length, time of day, and response time) has a weaker correlation with user satisfaction. Knowing in advance what can predict satisfaction allows customer service staffs to identify potential weaknesses and improve the quality of service for better customer experience.
Year
DOI
Venue
2015
10.1145/2806416.2806621
ACM International Conference on Information and Knowledge Management
Field
DocType
Volume
Customer delight,Customer retention,Customer satisfaction,Internet privacy,Service quality,Advertising,Computer science,Customer to customer,Attitudinal analytics,Knowledge management,Customer advocacy,Online chat
Journal
abs/1510.01801
Citations 
PageRank 
References 
1
0.35
5
Authors
7
Name
Order
Citations
PageRank
Kunwoo Park113614.51
Jaewoo Kim210.35
Jaram Park3554.26
Meeyoung Cha44391237.20
Jiin Nam510.35
Seung-hyun Yoon616026.47
Eunhee Rhim7162.30