Paper Info
Title
Is This Your Final Answer?: Evaluating the Effect of Answers on Good Abandonment in Mobile Search.
Abstract
Answers on mobile search result pages have become a common way to attempt to satisfy users without them needing to click on search results. Many different types of answers exist, such as weather, flight and currency answers. Understanding the effect that these different answer types have on mobile user behavior and how they contribute to satisfaction is important for search engine evaluation. We study these two aspects by analyzing the logs of a commercial search engine and through a user study. Our results show that user click, abandonment and engagement behavior differs depending on the answer types present on a page. Furthermore, we find that satisfaction rates differ in the presence of different answer types with simple answer types, such as time zone answers, leading to more satisfaction than more complex answers, such as news answers. Our findings have implications for the study and application of user satisfaction for search systems.
Year
DOI
Venue
2016
10.1145/2911451.2914736
SIGIR
Field
DocType
Citations 
Data mining,World Wide Web,Mobile search,Search engine,Information retrieval,Computer science,Time zone,Computer user satisfaction,Currency
Conference
6
PageRank 
References 
Authors
0.41
11
6
Name
Order
Citations
PageRank
Kyle Williams120821.61
Julia Kiseleva2818.62
Aidan C. Crook3702.64
Imed Zitouni461246.39
Ahmed Hassan594357.64
Madian Khabsa623718.81