Title
From Web Analytics to Product Analytics: The Internet of Things as a New Data Source for Enterprise Information Systems.
Abstract
The internet of things (IoT) paves the way for a new generation of consumer products that collect and exchange data, constituting a new data source for enterprise information systems (EIS). These IoT-ready products use built-in sensors and wireless communication technologies to capture and share data about product usage and the environment in which the products are used. The dissemination of the internet into the physical world of everyday products thus establishes new opportunities to apply methods well-established in web analytics to IoT-products, allowing enterprises to tap into a new and rich source of consumer data. In this paper we examine technical challenges of enabling everyday products to generate consumer data for EIS and discuss the application of web analytics methods to IoT-ready consumer products.
Year
DOI
Venue
2016
10.1007/978-3-319-49944-4_11
Lecture Notes in Business Information Processing
Keywords
DocType
Volume
Internet of things,Product analytics,Enterprise Information Systems
Conference
268.0
ISSN
Citations 
PageRank 
1865-1348
0
0.34
References 
Authors
18
3
Name
Order
Citations
PageRank
Wilhelm Klat100.34
Christian Stummer256739.96
Reinhold Decker317237.33