Name
Title | ||
|---|---|---|
The Impact of Territorial and Relational Belonging on Member Retention in Social Networking Sites. |
Abstract | ||
|---|---|---|
With the growth in social networking and the highly competitive nature of the social networking market, it is important to understand the factors that influence social network site SNS member retention. In order to better understand continuation intention among SNS members, the authors propose and empirically test a model built upon the IS continuance model, motivation theory, and two belongingness constructs drawn from social psychology. Results of this study indicate that positive confirmation, perceived usefulness, and perceived enjoyment influence user satisfaction, which in turn has a strong impact on continuance intention. In addition, the memberu0027s sense of territorial belonging to the SNS has a positive influence on both continuance intention and perceived enjoyment. The memberu0027s sense of belonging stemming from relationships with others within the community has a positive influence on both perceived usefulness and perceived enjoyment, but appears to be insignificant with respect to a direct influence on continuance intention. |
Year | Venue | Field |
|---|---|---|
2016 | IJDLDC | Social psychology,Motivation theory,Belongingness,Social network,Continuance,Sense of belonging,Psychology,Virtual community |
DocType | Volume | Issue |
Journal | 7 | 3 |
Citations | PageRank | References |
0 | 0.34 | 0 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Vess Johnson | 1 | 57 | 7.24 |
| Sherry D. Ryan | 2 | 193 | 21.43 |
| Angelina I. T. Kiser | 3 | 15 | 3.72 |