Paper Info
Title
A Moving Feast: Effects of Color, Shape and Animation on Taste Associations and Taste Perceptions.
Abstract
Research into multimodal flavor perceptions has demonstrated associations between basic tastes and visual cues. Moreover, such associations have been found to influence taste perception. Here we are interested in how mixed reality technology in the form of projection mapping can be used to introduce such visual cues during consumption. First, associations between basic tastes and visualizations that differed in color, shape and animation speed were investigated in a crowdsourcing study. The study demonstrated associations between sweetness and red rounded shapes, and sourness and green angular shapes with a fast animation speed. A subsequent lab study where the visualizations were projected around a cup of yogurt that participants tasted confirmed these associations. Finally, specific combinations of visualizations and animation types were found to influence taste perceptions of the yogurt. The implications of these findings are discussed.
Year
DOI
Venue
2016
10.1145/3001773.3001776
ACE
Keywords
Field
DocType
Taste, Flavor, Mixed reality technology, Multimodal perception, Projection mapping
Sensory cue,Projection mapping,Crowdsourcing,Computer science,Taste,Sweetness,Human–computer interaction,Animation,Mixed reality,Multimedia,Perception
Conference
Citations 
PageRank 
References 
1
0.35
11
Authors
3
Name
Order
Citations
PageRank
Gijs Huisman1678.28
Merijn Bruijnes2115.42
Dirk Heylen386789.11