Paper Info
Title
Understanding Gender Differences in Media Perceptions of Hedonic Systems: A Comparison of 2D versus 3D Media.
Abstract
As technology improves in hedonic and affective dimensions, women's interests in technology may increase. In this research, the authors are interested in understanding gender differences in media perceptions of hedonic systems. They draw upon Hunter-Gatherer Theory of Spatial Gender Differences and Jung's Theory of Psychological Types on Gender Differences to hypothesize differences in men's and women's perceptions of skill, challenge, telepresence, and satisfaction with online experiences in 2D versus 3D hedonic environments. The results of their experiment indicate that even though women perceive lower skill levels and greater challenge in using 2D and 3D hedonic systems than men, women's' perceived sense of telepresence is higher than men in both 2D and 3D hedonic environments. In addition, women are more satisfied with 2D and 3D hedonic experiences than men. The authors' findings suggest that consistent with Jung's Theory of Psychological Types on Gender Differences, women's perceptions of hedonic systems are more positive than men and, hence, making technology intuitive, enjoyable, and fun to use can potentially increase women's participation in the information and communication technology workforce. Additionally, given that women perceive more challenge and skill issues in using technology but are more favorable toward hedonic systems than men, the authors suggest that the use of hedonic systems to support K-12 education systems, such as computer or serious gaming for education, can generate females' interests in technology at an early age.
Year
DOI
Venue
2016
10.4018/JDM.2016070102
JOURNAL OF DATABASE MANAGEMENT
Keywords
Field
DocType
Challenge,Gender Differences,Media,Satisfaction,Skill,Telepresence,Virtual Worlds
Social psychology,Metaverse,Data mining,Workforce,Computer science,Information and Communications Technology,Affect (psychology),Multimedia,Perception
Journal
Volume
Issue
ISSN
27
3
1063-8016
Citations 
PageRank 
References 
0
0.34
0
Authors
2
Name
Order
Citations
PageRank
Fiona Fui-Hoon Nah11719103.11
Brenda Eschenbrenner214812.12