Title
"Fool me once, shame on you... then, I learn." An examination of information disclosure in social networking sites.
Abstract
This study investigates factors that affect user decisions on which information to share, and specifically whether and how to disclose sensitive personal information, when using social networking sites (SNSs). The determinants of personal information disclosure (self-disclosure) are identified using a framework that combines communication privacy management and social penetration theories. Communication privacy management theory is applied to identify which rules guide users’ sharing of personal information. Social penetration theory is used to understand personal information disclosure approaches—deep and shallow—that people employ on SNSs. Structural equation modeling was used to analyze data from 315 Facebook users who were also undergraduate students. Results show that individuals self-disclose more on SNSs when they know how to coordinate disclosure boundaries, and particularly when they have learned from prior privacy infringements. While types of relationships are important in determining self-disclosure approaches, SNSs users who have experienced a privacy breach follow different privacy coordination rules compared with those who have not experienced such an incident. Our results present an interesting twist in which the “fooled once” users show higher levels of information sharing at all levels. These users have learned their lessons and their way through privacy management options, eventually leading to a higher self-disclosure.
Year
DOI
Venue
2018
10.1016/j.chb.2018.01.018
Computers in Human Behavior
Keywords
Field
DocType
Information sharing,Shallow disclosure,Deep disclosure,Social networking sites,Social penetration theory,Communication privacy management theory
Internet privacy,Continuance,Social network,Know-how,Structural equation modeling,Shame,Social penetration theory,Psychology,Knowledge management,Personally identifiable information,Information sharing
Journal
Volume
Issue
ISSN
83
C
0747-5632
Citations 
PageRank 
References 
2
0.35
31
Authors
4
Name
Order
Citations
PageRank
Babajide Osatuyi16512.73
Katia Passerini247250.51
Aurelio Ravarini3509.56
Sukeshini A. Grandhi424227.27