Name
Title | ||
|---|---|---|
Modeling Customer Experience In Insurance: Engagement, Context And Information System Trajectory |
Abstract | ||
|---|---|---|
Transformation affecting the insurance market and particularly French health insurance requires traditional actors to transform their customer experience management. Our paper, which relies on the third French mutual health-insurer tries to settle unified theoretical framework, analysis method and computational framework to address the customer experience complexity in digital environment and avoid strategic misalignment. Outlining the new customer experience information system we examine its dynamic structuration. We approach the fact that this information system must apply the concept of trajectory as primary focus for user engagement. In order to articulate information system and human activity trajectories, we develop the "contextualizing artifact" concept. These findings allow us to elaborate the CST (Context/System/Trajectory) theory and to answer the organization strategic goals. To fulfill its requirements we design the computational framework of the CST theory called NISPARO adapted from ISPAR service system model and using learning decision tree technique. |
Year | Venue | Keywords |
|---|---|---|
2018 | 2018 5TH INTERNATIONAL CONFERENCE ON CONTROL, DECISION AND INFORMATION TECHNOLOGIES (CODIT) | Customer Experience Management, Information system trajectory, Context theory, Customer Engagement, Sociomaterial entanglements, Service interactions modeling, Context Awareness computing systems |
Field | DocType | ISSN |
Information system,Decision tree,Computer science,User engagement,Health insurance,Service system,Customer experience,Trajectory,Process management,Customer experience management | Conference | 2576-3555 |
Citations | PageRank | References |
0 | 0.34 | 0 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Gilles Beaudon | 1 | 0 | 0.34 |
| Eddie Soulier | 2 | 13 | 6.15 |