Paper Info
Title
Smartwatches as Smart Shopping Devices: Enhanced Information Retrieval in an Omni-channel Environment.
Abstract
Information retrieval by smartwatches is a feature that can be used to make better buying decisions in an omni-channel environment, and can turn a smartwatch in a smart shopping device. In order to employ smartwatches in this way, actual use of smartwatches, a fitting retail environment and the right communicated information are factors that should be aligned. This research explored literature regarding omni-channel retailing, buying behavior and shopping technology to find if smartwatches can enhance consumer information retrieval in a buying situation in a physical store. Opportunities for smartwatch shopping were found in each of these factors. A UTAUT based questionnaire is used to find enabling factors from consumers. To boost the use of smartwatches, Performance Expectancy, Social Influence, Facilitating Conditions and Attitude should be addressed to increased use and the Behavioral Intention. Anxiety should be avoided to prevent a negative effect on Behavioral Intention. This research presents possible alterations in both the retail environment, thoughts and ideas of the consumer and the actual smartwatch technology to facilitate information retrieval via smartwatches in a shopping environment. This enables the smartwatch to become a smart shopping device.
Year
Venue
Field
2018
AMCIS
Expectancy theory,Information retrieval,Computer science,Communication channel,Enabling Factors,Social influence,Smartwatch
DocType
Citations 
PageRank 
Conference
0
0.34
References 
Authors
0
3
Name
Order
Citations
PageRank
Teun Koldeweij100.34
Ton A. M. Spil202.03
Björn Kijl3222.18